About Our Speaker(s)
Shiree K. Skinner

Shiree Skinner is Principal Consultant at Details Strategic Advisors LLC. She has more than 26 years of experience in nonprofit fundraising. In addition to consulting, she has held leadership level fundraising positions with Habitat for Humanity of Northern Virginia, Easter Seals and National Jewish Health. The breadth of her experience includes strategic planning, development fund planning, major gifts, annual giving, foundation and corporate grants, corporate sponsorships, special events, board recruitment and training, and development operations and systems. 

She has lead dozens of workshops and education sessions including as a presenter at the AFP International Conference, AFP DC, AFP NJ, and AFP San Antonio and is scheduled to present at the upcoming Bridge Conference in July.  Shiree currently serves on the Board of Montgomery Community Media and the East Coast Chapter of Tuskegee Airmen Inc. and previously served on the Board of the Association of Fundraising Professionals, DC Chapter. Shiree is an adjunct professor with The Fund Raising School at Indiana University's The Lilly Family School of Philanthropy.  In addition to an MBA, she holds a Masters in Nonprofit Management and is a Certified Meeting Planner.

Stewarding Event Donors: From One Transaction to Major Engagement and Major Gifts (CDP386T)

Event Information
Product Format
Pre-recorded Webinar
Shiree K. Skinner
60 minutes
Event Description

Engage Your Donors in a Meaningful Way after a Successful Fundraising Event

You've just hosted the most successful fundraising event with lots of attendees. Now what?

Make sure to get the best ROI (return-on-investment) from your events by stewarding event donors – to get more involved with your organization and to ultimately become donors and supporters beyond the annual event.

Join this session by fundraising expert Shiree Skinner who will lead a discussion to help you engage event donors after the event. Shiree will also help you plan stewardship steps and will discuss how you can achieve greater engagement.  She will discuss how you can progress your donors towards contributing even with a non-event ask.  After attending this session, you will be able to transition event donors into engaged supporters.

Session Highlights

  • How to plot a course from the event transaction to more meaningful giving
  • What to do before and during the event to set the stage for donor stewardship and relationship building post-event
  • What your event wrap meeting should cover
  • How to immediately engage donors after your event
  • Case studies of donors that were cultivated through events that went on to become major/transformational donors

Session Objectives

You will learn:

  • The critical steps needed to transition your event donors into major donors and transformational donors
  • How to craft a committee job description that emphasizes donor stewardship and sets the stage for post-event donor engagement
  • How to integrate donor stewardship into committee meetings
  • How to create “must-meet” lists for key staff and Board members
  • What to do after the event is over

Who Should Attend

  • Director of development
  • Annual giving manager
  • Major gifts officer
  • Special events director or manager
  • Executive director
  • Board members who assist with fundraising

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