About Our Speaker(s)
Shiree K. Skinner

Shiree Skinner is Principal Consultant at Details Strategic Advisors LLC. She has more than 26 years of experience in nonprofit fundraising. In addition to consulting, she has held leadership level fundraising positions with Habitat for Humanity of Northern Virginia, Easter Seals and National Jewish Health. The breadth of her experience includes strategic planning, development fund planning, major gifts, annual giving, foundation and corporate grants, corporate sponsorships, special events, board recruitment and training, and development operations and systems. 

She has lead dozens of workshops and education sessions including as a presenter at the AFP International Conference, AFP DC, AFP NJ, and AFP San Antonio and is scheduled to present at the upcoming Bridge Conference in July.  Shiree currently serves on the Board of Montgomery Community Media and the East Coast Chapter of Tuskegee Airmen Inc. and previously served on the Board of the Association of Fundraising Professionals, DC Chapter. Shiree is an adjunct professor with The Fund Raising School at Indiana University's The Lilly Family School of Philanthropy.  In addition to an MBA, she holds a Masters in Nonprofit Management and is a Certified Meeting Planner.

Start the New Year with a Monthly Giving Campaign (CDPD18B)

Event Information
Product Format
Pre-recorded Webinar
Shiree K. Skinner
60 minutes
Event Description

Say Goodbye to the New Year Lull in Donations!

Most nonprofits receive a significant portion of their donations during the end of the year holiday season. Donors give generously during the holiday season, and usually you start off the New Year with just an obligatory thank you. Most nonprofits send newsletters to the donors throughout the year, but do not ask them to give again until it is almost the year end – so they're not really making any “ask” efforts for almost a year! And that plays an important part in making the beginning of the New Year a low revenue period for many organizations, including possibly yours.

Find out how to say goodbye to the New Year lull in donations in this enlightening webinar by nonprofit fundraising expert Shiree Skinner. Skinner will share the best practices of how to use the first quarter of the year to cultivate monthly donors. She will walk you through the ways of asking a donor, who, for example, gave $25 in December, to give $25 each month starting in the New Year, thereby turning that $25 donor into a $300 donor!

After attending this webinar, you will be ready to kick-off a monthly giving campaign that starts in January 2019! Therefore, instead of the first quarter being a slow time, you will gain monthly donors who will make a year-long commitment to your organization.

Session Highlights

During the webinar, Skinner will share:

  • Benefits of a monthly giving program as described by sector experts and statistics
  • A timeline for your monthly giving campaign
  • Sample emails, letters, and social media posts

Who Should Attend

Anyone within your nonprofit organization working to increase annual individual giving, including staff members with these titles:

  • Director of Development
  • Annual Fund Manager
  • Development Associate

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