About Our Speaker(s)
Dr. Scott W. Herr

Dr. Scott W. Herr received his doctorate in Health Education with a cognate in Research and Measurement from the University of Toledo’s Judith Herb College of Health Science, Human Service and Education in 2011. Scott graduated in 1999 from the Northwest Ohio Consortium for Public Health, from the Medical College of Ohio, Bowling Green State University and the University of Toledo, with a master’s degree in public health with a concentration on administration.

Scott has extensive experience in coordinating and managing Federal- and State-funded programs, including experience with the Clinical Trials Network division of the National Institute on Drug Abuse, Title I school programs, and programs funded by Targeted Assistance for Needy Families. His professional experience also includes service as a peer reviewer for competitive grants since 2002 for the United States Department of Education, the Centers for Disease Control and Prevention, the Substance Abuse and Mental Health Service Administration, the Administration for Children and Families, and AmeriCorps.

Scott has also participated actively in the community as a member of the Board of Trustees for the AIDS Resource Center of Ohio, which provides clinical and housing support and educational services to more than 35 Ohio counties, and has served by appointment on the Lucas County Citizen’s Tax Levy Review Board. He served as the Grants Manager for Catholic Charities Diocese of Toledo for nearly seven years and is currently an associate with JustWrite Solutions.

Is Your Organization Ready for the Next Generation of Supporters? (CDP286N)

Event Information
Product Format
Pre-recorded Webinar
Dr. Scott W. Herr
60 minutes
Event Description

Insights on the Current Generational Trends in Charitable Giving

The millennial generation has reached adulthood and is currently the largest adult generation in the United States. Just as the baby boomers did decades ago, this generation, by sheer number, is disrupting the convention. With over $200 billion in direct spending power, the influence of millennials is being felt across every sector. Presently, charitable giving on behalf of millennials accounts for a mere 11% of charitable giving in the United States. As expected beneficiaries of an estimated $40 trillion transfer of wealth from their parents and grandparents, the millennial generation is poised to significantly influence how nonprofits are funded for the remainder of this century.

Join this session with expert speaker Scott W. Herr where you will learn the methods of communication and giving channels that are the most appealing to each of the adult generations in the United States. Scott will focus on how to effectively engage potential Generation X and Millennial supporters.

The session will provide you a tool to assess the appeal of your organization to potential Generation X and Millennial supporters. The information from this session, combined with the results from the self-assessment tool, will help you develop and implement strategies that are more effective and efficient in reaching and engaging prospective donors across all generations.

Session Highlights

This session will cover:

  • How to identify adult generations in the United States
  • The defining characteristics of each adult generation
  • The current generational trends in charitable giving
  • Generational preferences related to charitable giving and appeals
  • How to assess the appeal of your organization to prospective supporters by generation

Who Should Attend

  • Non-profit fundraising and development professionals
  • Executive directors of non-profit organizations
  • Board members of non-profit organizations

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