Erica Waasdorp is President of A Direct Solution. Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic. Building partnerships and trying to find the best solution for members and donors and thus clients' needs are what Erica does best. Her multi-lingual skills and multi-cultural experience are of added value to those clients interested in raising money internationally and her experience in monthly giving has given her an edge for those clients who are ready to embark on this way of giving.
Erica Waasdorp started A Direct Solution in December of 2003 with more than twenty years of experience in direct marketing, from both sides of the desk, on the client side and the agency side. She has since worked with numerous non-profit clients on and off-Cape Cod. She has helped several organizations with their annual fund campaigns, monthly giving, grant writing, events and PR.
Erica contributes to various industry publications, both in the US and abroad, and she is an avid blogger, webinar presenter and she has spoken at numerous nonprofit conferences, ranging from fundamentals of fundraising, to international fundraising, to monthly giving. She is also the US Ambassador for the International Fundraising Congress (IFC), held in the Netherlands in October (www.resource-alliance.org)
Erica Waasdorp published one of the very few books in the industry on monthly giving, called Monthly Giving, The Sleeping Giant. For more information, see www.adirectsolution.com or find the book as paperback or e-book on amazon.com and other e-book sites. She is currently working on her second book, due to be published with Emerson & Church in 2015.
Monthly Giving is buzzing. If you're considering starting a program to retain your annual fund donors or grow an already existing monthly giving program to the next level, this session is for you! You will learn the impact of a monthly donor program on your donor retention rate and more importantly, your bottom line along with strategies and practical tips on how even small to mid-size organizations can get started or grow their programs.
Monthly giving has grown exponentially in the past two years and no organization can afford to be left behind. Some 21% of babyboomers now give monthly, some 52% of millennials are interested in monthly giving. Monthly giving is a great way to build a loyal donor who will be giving a lot of money (even to the point of major donor levels) for many years to come, and they are seven times more likely to leave you in their will.
This webinar with expert speaker Erica Waasdorp will help you identify potential monthly donors and how to ask for monthly donations that continue for a long time.
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