About Our Speaker(s)
Shiree K. Skinner

Shiree Skinner is Principal Consultant at Details Strategic Advisors LLC. She has more than 26 years of experience in nonprofit fundraising. In addition to consulting, she has held leadership level fundraising positions with Habitat for Humanity of Northern Virginia, Easter Seals and National Jewish Health. The breadth of her experience includes strategic planning, development fund planning, major gifts, annual giving, foundation and corporate grants, corporate sponsorships, special events, board recruitment and training, and development operations and systems. 

She has lead dozens of workshops and education sessions including as a presenter at the AFP International Conference, AFP DC, AFP NJ, and AFP San Antonio and is scheduled to present at the upcoming Bridge Conference in July.  Shiree currently serves on the Board of Montgomery Community Media and the East Coast Chapter of Tuskegee Airmen Inc. and previously served on the Board of the Association of Fundraising Professionals, DC Chapter. Shiree is an adjunct professor with The Fund Raising School at Indiana University's The Lilly Family School of Philanthropy.  In addition to an MBA, she holds a Masters in Nonprofit Management and is a Certified Meeting Planner.

Leverage Visual Data to Increase Fundraising Results (CDP718A)

Event Information
Product Format
Pre-recorded Webinar
Shiree K. Skinner
60 minutes
Event Description

Supercharge development efforts with effective visual data

The fastest way to lose an audience is to put them to sleep with boring visuals, inaccurate facts, or irrelevant data. The importance of visual data is even higher for fundraising endeavors. When you have a room full of stakeholders and all eyes are on your presentation, the last thing you want to do is disenchant them. Visual data is impactful, and learning the techniques to leverage visual data will help power your fundraising.

Hone your skills by joining this insightful, instructive webinar. Fundraising and business development expert, Shiree Skinner, teaches you how to translate important donor data into easy-to-understand visuals. Skinner will explain how visual data representation can help you and your organization improve decision-making processes, better allocate resources and spark investment conversations. She will share useful strategies to keep key decision makers up to date and ultimately drive increased revenue generation.

At the end of this presentation, you will know what data you should be measuring and be equipped with specific data visualization techniques to make data easy to understand and communicate to stakeholders. Data-driven fundraising is accessible to nonprofits and fundraising departments of any size, and can significantly improve your results. Start here.

Session Highlights

This presentation will cover the following informative topics:

  • Different data types
  • Garbage In/Garbage Out - the importance of accuracy
  • How to create a data-driven culture within your organization
  • What data can tell you and how to use that information
  • How donor research can help you focus your fundraising
  • How to make your data easy to visualize and understand.

Who Should Attend

  • Development Associates of all levels
  • Development Officers
  • Donor Relations staff (data entry, stewardship)
  • Communications Associates
  • Fundraising Supervisors

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