About Our Speaker(s)
Shiree K. Skinner

Shiree Skinner is Principal Consultant at Details Strategic Advisors LLC. She has more than 26 years of experience in nonprofit fundraising. In addition to consulting, she has held leadership level fundraising positions with Habitat for Humanity of Northern Virginia, Easter Seals and National Jewish Health. The breadth of her experience includes strategic planning, development fund planning, major gifts, annual giving, foundation and corporate grants, corporate sponsorships, special events, board recruitment and training, and development operations and systems. 

She has lead dozens of workshops and education sessions including as a presenter at the AFP International Conference, AFP DC, AFP NJ, and AFP San Antonio and is scheduled to present at the upcoming Bridge Conference in July.  Shiree currently serves on the Board of Montgomery Community Media and the East Coast Chapter of Tuskegee Airmen Inc. and previously served on the Board of the Association of Fundraising Professionals, DC Chapter. Shiree is an adjunct professor with The Fund Raising School at Indiana University's The Lilly Family School of Philanthropy.  In addition to an MBA, she holds a Masters in Nonprofit Management and is a Certified Meeting Planner.

Don't Wait For Your Donors to Get Old, Start a Planned Giving Program Now (CDP119C)

Event Information
Product Format
Pre-recorded Webinar
Shiree K. Skinner
60 minutes
Event Description

Get Ready to Reach More Donors for Your Planned Giving Program!

What would you do if one of your nonprofit’s long-time major gift donors passed away and you weren’t sure if they left anything in the estate plan? Or if you realize that most of your longtime donors and supporters are now at their retirement age? Planned gifts account for a significant portion of a nonprofit’s annual revenue, and usually increase over time. A strong, well-planned giving program is integral to any nonprofit organization’s fundraising strategy. The longer you wait, the more revenue you lose every year.

Don't wait for your donors to get old. Start a planned giving program now—with expert guidance from fundraising expert Shiree Skinner. Skinner will walk you through all that you need to start off on the right foot. She will show you how to identify your ideal prospects within your current pool of donors, and how to broach the topic of planned gifts with them. She will share a list of the different types of planned gifts you can collect from donors, along with sample language for letters, website, and other materials, as well as sample talking points to use when talking to donors.

After attending this session, you will be confident in your ability to start an effective planned giving program for your nonprofit. Plus, you will know how to identify your ideal prospects, and broach the topic of planned gifts with your donors.

Session Highlights

This webinar will cover the following topics:

  • What’s needed to start a planned giving program
  • The different types of planned gifts
  • How to identify planned giving prospects
  • How to broach the topic of planned gifts with donors

Handouts/Reference Materials

  • A list of the different types of planned gifts
  • Sample planned gift language for letters, website, and other materials
  • Sample talking points to use when talking to donors

Who Should Attend

Anyone within your nonprofit organization working to increase annual individual giving including staff members with these titles:

  • Director of development
  • Annual fund manager
  • Development associate

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