About Our Speaker(s)
Shiree K. Skinner

Shiree Skinner is Principal Consultant at Details Strategic Advisors LLC. She has more than 26 years of experience in nonprofit fundraising. In addition to consulting, she has held leadership level fundraising positions with Habitat for Humanity of Northern Virginia, Easter Seals and National Jewish Health. The breadth of her experience includes strategic planning, development fund planning, major gifts, annual giving, foundation and corporate grants, corporate sponsorships, special events, board recruitment and training, and development operations and systems. 

She has lead dozens of workshops and education sessions including as a presenter at the AFP International Conference, AFP DC, AFP NJ, and AFP San Antonio and is scheduled to present at the upcoming Bridge Conference in July.  Shiree currently serves on the Board of Montgomery Community Media and the East Coast Chapter of Tuskegee Airmen Inc. and previously served on the Board of the Association of Fundraising Professionals, DC Chapter. Shiree is an adjunct professor with The Fund Raising School at Indiana University's The Lilly Family School of Philanthropy.  In addition to an MBA, she holds a Masters in Nonprofit Management and is a Certified Meeting Planner.

Creating a Fund-raising Action Plan that Gets You to Your Goals! (CDP518F)

Event Information
Product Format
Pre-recorded Webinar
Shiree K. Skinner
60 minutes
Event Description

Fund-raising Strategies that will Help You Yield the Highest Return on Investment

Does your online donation platform need more functionality? Do you need a graphic designer to help with materials? Do you need to clean up your database? Do you need to allocate more money toward fundraising?

Fundraising should be strategic and deliberate, not adhoc. "Plan your work! Work your plan!" Planning focuses your organization by setting fundraising priorities and helps give staff and board members a roadmap to success. Your plan will serve as a roadmap for your year, providing focus and guidance for decision-making and prioritizing.

As you work your plan, you’ll be able to better track your progress toward your goal and better determine the strategies that yield the highest Return on Investment (ROI). Having a plan will reveal your needs in advance of execution.

Join this session, where non-profit fund-raising specialist Shiree Skinner will teach you how to set fund-raising goals based on a well-thought out plan. You will learn how to articulate the strategies you will use to reach your goals and to create budgets, action plans, and timetables that align with the strategies. You will walk away with templates and samples that will help you get started.

Session Highlights

In this session, you will learn:

  • What elements and information are needed to create your development plan?
  • The guiding principles upon which to create your plan.
  • The information you should gather in advance of creating your plan.
  • How to draft a Case for Support?
  • What a diversified funding “pie” looks like and how to diversify your organization’s fundraising base?
  • How to create your plan of action by calendar?
  • How to create your plan of action by campaign or appeal?
  • What tools and resources you need to execute your plan?
  • How the donor development cycle fits into your plan?
  • The importance of systems and communication as related to the execution of your plan.
  • How to track progress, evaluate and then plan ahead?

Who Should Attend

  • Entry and mid-level development staff members
  • Development associates
  • Development officers
  • Donor relations staff (data entry, stewardship)
  • Communications associates
  • Anyone new to supervising fundraisers
  • Executive directors who also serve as chief development officers

Order Now or Call 1-855-237-1396 Today!


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We are no longer able to fulfill online orders. We will fullfill all DVD and book orders already placed.

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The ProEdTech Team