How to Win Corporate Support: Make It All About Them!
About Our Speaker(s)
Heather Stombaugh

Heather Stombaugh, MBA, CFRE, GPC is a grant professional with more than 16 years of experience in nonprofit leadership, programming, communications, and fundraising. She is the founder and principal consultant of JustWrite Solutions, a national nonprofit consulting firm based in Ohio. Heather practices and teaches integrated grant seeking, a process by which the strategies and tactics of fundraising, marketing, and grant seeking are coordinated to increase engagement, donations, and grant awards. Using this philosophy, Heather has secured nearly $75M for nonprofits across the country. She is a published author, a peer-reviewer, a grant reviewer, a sought-after live and webinar presenter, a volunteer, a mentor, a hobby farmer, a wife, and a mother.

How to Win Corporate Support: Make It All About Them! (CDP661L)

Event Information
Product Format
Pre-recorded Webinar
Heather Stombaugh
60 minutes
Event Description

Identify the Four Key Elements for Securing Corporate Funding Support

Companies gave nearly $17 BILLION to charities in 2015. Corporate giving represents approximately 5% of all private giving in the U.S.; yet corporate foundations provide more than 10% of all grants. And that’s not to mention the many other ways to secure funding from companies: corporate philanthropy programs, employee giving programs, matching gifts, loaned executives, donations, and many more.

Their giving is tied to Corporate Social Responsibility (CSR) programs that integrate within the business model the concepts of profitability, environmental stewardship, and public benefit. CSR represents a triple-bottom line for the company, and it’s a concept with which all grant seekers must become familiar.

Why? Because competition for corporate support is fierce. We know that in grant competitions alone, some corporate funders receive thousands of applications. How can you make your case stand out from the pack?

In this interactive 60-minute webinar, our expert speaker Heather Stombaugh, MBA, CFRE, GPC, will discuss the four keys to securing corporate support: strategic alignments (specifically with CSR), marketing, recognition, and employee engagement. Heather will engage on the topic through case studies, polls, and Q&A session. Plus, you’ll get an easy-to-understand strategic alignment chart, list of appropriate recognition techniques, and URLs for recognition ideas. This session will help you get a fresh perspective and a new successful approach to corporate funding.

Session Highlights:

  • How to make CSR work for you
  • How to explicitly illustrate strategic alignments in ways corporations will appreciate
  • Three recognition techniques that interest corporate funders
  • Five employee engagement ideas
  • How to use marketing and social media to gain corporate support
  • Tips on how to engage corporate employees (and why it is essential to gaining corporate support)

Who Should Attend

  • Grant professionals
  • Grant writers
  • Development professionals
  • Nonprofit executive directors/CEOs
  • Tribal leaders
  • Municipal leaders
  • Board members

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