10 Strategies for Successful Special Events
About Our Speaker(s)
Shiree K. Skinner

Shiree Skinner is Principal Consultant at Details Strategic Advisors LLC. She has more than 26 years of experience in nonprofit fundraising. In addition to consulting, she has held leadership level fundraising positions with Habitat for Humanity of Northern Virginia, Easter Seals and National Jewish Health. The breadth of her experience includes strategic planning, development fund planning, major gifts, annual giving, foundation and corporate grants, corporate sponsorships, special events, board recruitment and training, and development operations and systems. 

She has lead dozens of workshops and education sessions including as a presenter at the AFP International Conference, AFP DC, AFP NJ, and AFP San Antonio and is scheduled to present at the upcoming Bridge Conference in July.  Shiree currently serves on the Board of Montgomery Community Media and the East Coast Chapter of Tuskegee Airmen Inc. and previously served on the Board of the Association of Fundraising Professionals, DC Chapter. Shiree is an adjunct professor with The Fund Raising School at Indiana University's The Lilly Family School of Philanthropy.  In addition to an MBA, she holds a Masters in Nonprofit Management and is a Certified Meeting Planner.

10 Strategies for Successful Special Events (CDPD76G)

Event Information
Product Format
Pre-recorded Webinar
Shiree K. Skinner
60 minutes
Event Description

Tips on Raising More Funds through Special Fundraising Events

While special events are not for every organization, there are specific steps and strategies that even the smallest non-profits can implement to increase the funds raised through special events. You must learn what’s critical for success and how to increase participation and revenue. 

Join this session with fundraising consultant Shiree Skinner, where you will learn how to elevate your current events, increase fundraising from your events, increase the number of attendees, and promote the involvement of volunteers. You will also learn to change events from one-off transactions to being a tool of entry and cultivation for your donors and as an integral part of your development plan.

With this session, you will learn to use the strategies so that you have momentum for your event before you start engaging others. You will be able to set up a campaign timeline for your event that is focused on fundraising. Shiree will offer tips on how you can engage volunteers and donors in a way that keeps them with you long term.

Session Highlights

  • The key factor that indicates that your organization’s philosophy/culture is aligned toward fundraising and special events
  • How to create a long-term event plan that aligns with the organization’s strategic plan and is an integral part of a well-rounded annual resource development plan
  • How to manage the event campaign timeline with a focus on fundraising
  • How to recruit, manage and motivate the event committee
  • How to secure other partners, which will in turn help secure top sponsors
  • How to craft a sponsorship benefit package that is of value to today’s corporate sponsors
  • How to ensure your organization’s brand is front and center
  • How to ensure your sponsors and attendees leave with your organization in their thoughts
  • How to use the “halo effect” to renew support for next year’s event early
  • How to use the “halo effect” to steward event donors toward more involvement with your organization

Who Should Attend

  • Directors of development
  • Directors of special events
  • Board members involved in special events fundraising
  • Development associates
  • Development assistants
  • Executive directors

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