Authors: Kurt Medina & John Migliaccio

Updated 2009 Edition | 64 pages

Seniors are the fastest growing age group in America, representing more than 27% of our population and controlling more than 60% of the nation's buying power. Every day, thousands of baby boomers are turning 50 and flooding into the senior population. From housing and healthcare to travel and finance, smart sellers are targeting this flourishing market, and reaping substantial profits.

Kurt Medina and John Migliaccio, two of the country's top authorities on marketing to the 50+ consumer, have put together a lively and idea-packed book that gives you the keys to capturing your share of these opportunities by providing a clear understanding of just who the 50+ consumer is.

77 Truths About Marketing To The 50+ Consumer shares over 20 years of insight into some of the special views, preferences, likes and dislikes of this fast growing marketplace. It is arranged as a series of free-standing "truths," or thoughts, which uncover nuggets of information that apply to specific marketing situations. Some of these "truths" are statements of fact; some are opinions; some are positioning recommendations. Each one is capable of sparking ideas and actions that help formulate powerful marketing strategies that lead to chart-busting returns.

Medina and Migliaccio emphasize that the 50+ market is made up of a number of diverse population groups. They identify three major segments: "Pre-Retirees" (ages 50-62); "Active Retirees" (ages 62-75); and "Seniors" (ages 75 and older). Then, for each "truth," the authors estimate the degree of that "truth's" appropriateness for each segment through a "star" rating system. As a result, the authors' method precisely defines the 50+ market and its attributes, helping you to understand, strategize and capitalize!

Order your copy of 77 Truths About Marketing To The 50+ Consumer today through this special online offer.

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Available in print version only!