Selling to Seniors - 6 months online

Each issue of Selling to Seniors contains case studies of successful sales approaches, highlights of research studies, and reports on demographic trends, including ways to effectively segment the mature market in order to increase advertising effectiveness. It is a useful guide to mature consumers' attitudes, spending habits, media preferences, and more.

A regular feature of Selling to Seniors is an "Ads and Critique" section, where 2 industry experts analyze several ads for content, design, and readability for the over-50 market, and offer concrete suggestions for improvement.

Three valuable senior marketing books:

1. After Fifty - How Baby Boomers Will Redefine the Mature Market: Leading marketers in the fields of leisure and travel, financial services, apparel, fast food, technology and health care tell you what mature baby boomers want from these industries.
    
2. After Sixty - Marketing Baby Boomers Reaching Transition Years: As Baby Boomers reach their sixties, they are facing some of the biggest transitions and challenges of their lives. In this sequel to the widely read book, After Fifty, co-editors Les Harris and Michelle Edelman take a look at the industries that will be most affected by the aging Boomer market segment.
    
3. Baby Boomers and Their Parents: This book by George P. Moschis and Anil Mathur, details the differences and similarities between the attitudes and lifestyles of baby boomers and their parents, based on years of surveys. It includes comparisons on everything from health to retirement living to spending habits and charitable giving.