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Every seven seconds someone in America turns 50. Selling to Seniors is designed to help companies find new ways to tap into this market, with practical advice on how others are using the Internet, direct mail, print media, and radio and TV to sell a wide variety of products and services, including:

• health care
• housing
• travel
• financial services
• retail
• insurance
• hotels

Each issue of Selling to Seniors contains case studies of successful sales approaches, highlights of research studies, and reports on demographic trends, including ways to effectively segment the mature market in order to increase advertising effectiveness. It is a useful guide to mature consumers' attitudes, spending habits, media preferences, and more. A regular feature of Selling to Seniors is an "Ads and Critique" section, where 2 industry experts analyze several ads for content, design, and readability for the over-50 market, and offer concrete suggestions for improvement. Readers are invited to send in their ads for possible review in future issues.

ISBN: 1050-382X