As 77 million baby boomers hit 50+, healthcare has become one of the nation's top concerns. And that aging demographic will provide an unprecedented and lucrative market for a wide range of healthcare services and products for years to come.

Whether your organization provides medical care, insurance, prescription drugs, health aids/ medical devices, anti-aging products, cosmetic surgery, fitness equipment/services, nutritional supplements, or other health products and services for older consumers, your success in a competitive marketplace will hinge on knowing what works...and what doesn't.

In this 100+ page special report--produced by the editors of Selling to Seniors--you'll find a wealth of advice on what health marketers need to know, as well as insights into innovative ideas others are using to tap into this competitive market.

Plus, you'll find invaluable critiques of actual senior-health ads, reviewed by Selling to Seniors' panel of advertising experts, to help you understand how to sell to an older audience more effectively. Their advice can make all the difference in your healthcare marketing success.