"The pressing need to help the baby boom generation finance their retirement has come into sharp focus in recent years. With government programs like Social Security and Medicare under intense financial strain, the one thing all experts agree on is that today's pre-retirees must plan for their financial security."

Jean Van Ryzin, Editor, Selling to Seniors

In this 120-page special report, you'll find a wealth of information and advice on how to effectively reach this growing market segment. With chapters on positioning your services, facts about the evolving 50+ market, and marketing tips from some of the most successful senior marketers in the country, you'll come away with plenty of new ideas on how to better promote your services. There are also sections specifically on marketing retirement planning, long-term care, insurance, bank programs, and reverse mortgages.

Also included is a special ad critiques section, where industry experts analyze print advertisements from some of the biggest names in the financial services field. You'll get two contrasting points of view for each advertisement, showing you what works and what doesn't work so that you're able to effectively refine your own advertising.

Don't miss out on this invaluable resource. The financial services field is sure to get more competitive over the upcoming years, as millions of aging baby boomers move into their retirement years. The best way to make sure you're prepared to meet the needs of this expanding demographic is with this special report. Order today!