Join us for this fact-filled, authoritative webinar and discover how to make your web marketing more effective with the 50+ market. This is a must-attend event for any organization looking to develop an online presence that is not only relevant to your consumers, but is engaging to them and serves the ultimate purpose of successfully increasing sales.

You can have your entire marketing, communications, and public relations staff learn today’s best-practices in using the power of the Internet to reach the ever-expanding 50+ market. From finding out what questions you must answer when creating a strategic web marketing plan, to learning the top 3 features matures love most on a website, you’ll come away with multiple tips and tricks that can be put to immediate use.

HERE IS JUST SOME OF WHAT YOU'LL LEARN IN THIS INFO-PACKED SESSION!

-The right way to develop an online strategy
-How to find out who’s online and what they’re doing with their time
-How to put the user first and create an experience that gives them what they want
-The pitfalls you need to avoid and the factors you can't afford to overlook
-Tapping into the many types of content, including the web, audio podcasts, video and social media
-Determining ROI when the benefits of an effective website are not easily measured

YOUR PRESENTERS:

CD Publications is pleased to bring you the insights of respected strategic marketing consultant Todd Harff. Todd is President of Creating Results - a firm that helps clients develop and implement strategic and integrated marketing programs that motivate Baby Boomers and seniors. He is a frequent contributor to industry publications and has addressed national conferences on topics related to understanding and influencing mature consumers. In 2009, Todd was hired by the National Association of Home Builders to write the industry training course on “Marketing to Active Adults.”

Joining Todd will be Erin Read Ruddick. Since 2005, she has focused on baby boomers and beyond, including counseling clients on social media marketing. She has chaired the marketing/communications committee for the 50+ New England Housing Council, spoken to regional and international audiences about marketing to affluent consumers, and leads Creating Results’ in-house training program.

To learn more about our speakers, visit their website at http://www.creatingresults.com.