In this 100+ page Special Report, we've carefully compiled some of the best ad critique columns we've run in Selling to Seniors...the leading national monthly report on the mature market.

You'll find dozens of senior-oriented print ads for housing, financial services, insurance, travel and more, organized by subject so you can easily review ads in your area of interest.

Each ad is critiqued by 2 experts, so you gain the extra benefit of different points of view. The editors draw on the expertise of a range of authoritative reviewers so you gain greater insights on effective (or less-effective) ad copy, design and strategy.

Whether you or your staff are novice senior marketers or polished pro's, you'll find invaluable, "real-life advice" you can benefit from. From basic mistakes such as type that's too small or not easily read to effective approaches using eye-catching images and compelling copy, you'll find scores of tips and practical comments that are sure to help you develop print ads that pull.