Raising money is all about relationship-building these days and a good "brand" that tells potential donors who you are ... what you do ... and why they should support you is the cornerstone to creating good giving relationships.

Not sure where to start?  Or what branding is all about and how it can help you? Then this audioconference is for you!  Your entire development staff can benefit for the price of a single registration and then discuss how to start a branding strategy of your own.
Presenter Larry Checco literally wrote the book on branding. You'll gain from his years of experience and have ample opportunity to ask questions. Plus, you'll receive a free copy of his latest book, Branding for Success: A Roadmap for Raising the Visibility and Value of Your Nonprofit Organization. Over the past 25 years, Larry has helped some of the nation's most respected nonprofits develop stronger donor relationships through effective image-building.

In this advice-filled, 75-minute audioconference, you'll learn how to:

• Evaluate the effectiveness of messages and images you already convey
• Learn a step-by-step process to clearly define your brand
• Cost-effectively promote what your organization is all about
• Understand the importance of diligently protecting your brand
• Debunk common branding myths