Learn how to reach the mature market more effectively with this audio CD!

National mature marketing expert and co-author of 77 Truths about Marketing
to the 50+ Consumer, consultant Kurt Medina will outline five key factors you
must know to reach the mature market effectively. Learn how seniors differ from
younger target audiences, discover how to make your promotions significantly
more successful and gain specific tips you can use back at your company the
very next day.