by Richard Ambrosius

Art of the Positive is crammed with stories, research, and advice from Richard Ambrosius on how marketers can improve their sales messages and marketing communications to older consumers. His proven, expert advice ranges from the need to understand both positive and negative impacts of the words you use to convey your message, as well as understanding the do's and don'ts of visually conveying your message to the 50+ market.

In this first chapter you'll find a thought-provoking discussion of how marketers should refer to "older adults."

You'll gain valuable, free insights that can help you ensure your marketing is using terminology seniors view as positive, rather than inadvertently using outdated, or negative, terms that might be having an adverse impact on your sales efforts.

Please note: This downloadable book is in PDF format.