Nonprofit Fundraising course: 21st Century Online Fundraising Techniques

Learn how to channel the right sources and secure funding from potential donors and funders

Darian Rodriguez Heyman
6 hours 30 minutes
Language: English
CFRE - 6.5 Credits | GPC - 6.5 Credits

Overview

Nonprofit organizations often find it difficult to attract donations from the right channels. A lot of this has got to do with the people who sit on their board of directors. Moreover, their strategies are also not at par with what works in the industry today, which does their cause little good. This course with fundraising expert Darian Rodriguez Heyman has been structured to address all such concerns: how you can engage your board in a process that clarifies exactly what’s expected of each member, the best practices and strategies you can use to identify the right prospects, and what channels you can use to drive grants. You will learn about multiple fundraising opportunities, and how these opportunities can open doors to potential donors, funders and partners for the longer run.

This course will discuss the best strategies to secure grants from both private as well as federal funders. It will also discuss how the internet can work as a great medium to reach those who can contribute, and provide tips and tools you can leverage to make the most of this opportunity.

Learning Points:
  • Building a fundraising board
  • How to secure private and federal grants
  • Crowdfunding for your cause
  • Maximizing online donations
  • Leveraging social media to engage millennials and drive event fundraising
Darian Rodriguez Heyman

Darian Rodriguez Heyman is an accomplished fundraiser, social entrepreneur, and best-selling author. His work “helping people help” started during his five-year tenure as executive director of Craigslist Foundation, after which he authored the best-selling Nonprofit Fundraising 101, edited the best-selling Nonprofit Management 101, and co-founded the world’s only conference series dedicated to social media for social good, Social Media for Nonprofits. Most recently, he launched the Nonprofit Fundraising Masters conference series to share the secrets to success, most valuable tips and tools, and sources of inspiration of the world’s most successful fundraisers with nonprofit professionals, and he assumed the executive director role at Numi Foundation, where he oversees their clean water and curriculum development programs. Heyman is an in-demand fundraising consultant and board retreat facilitator, and a frequent keynote speaker at social impact events around the globe.

Session 1

Introduction: Time: 1:00 pm ET | 12:00 pm CT

Is your nonprofit struggling to secure donations from your board of directors? Are you having a tough time getting them to open doors to potential donors, funders, and partners? Our expert Darian Rodriguez Heyman will discuss how to transform your board and will share concrete tips and tools designed to help your organization get more dollars in the door. He will do this by sharing the step-by-step formula for ensuring the success of your online fundraising. This knowledge will help you double your online fundraising results within 30 days! With this session, you will learn the process for clarifying individual board members’ responsibilities and the collective board’s priorities as they relate to fundraising. Don’t miss this unique opportunity to usher in the next chapter for your nonprofit.

Course Highlights:
  • Learn how to encourage your organization’s board to help get more dollars in the door
  • Learn how to engage your board in a process that:
    • Clarifies exactly what’s expected of each board member
    • Creates consensus around board expansion priorities
    • Completely transforms your board meetings and makes better use of everyone’s time
    • Helps to gracefully transition off the “dead weight”
  • Identify the best time (day of the week and time of the day) to publish email marketing content and social media posts
  • Explore the most resourceful online platforms and tools for nonprofits and startups
  • Overview of relevant websites and other resources to help you learn more
Who should attend:
  • Nonprofit executive directors, CEOs, directors of development, board members, and staff
  • Online and traditional fundraising professionals and emerging leaders looking to enter the field
  • Nonprofit leaders looking to raise more money for their cause
  • Fundraising and fund development professionals and emerging leaders looking to enter the field
  • Grant writers and grant seekers
  • Volunteer fundraisers
Session 2

Introduction: Time: 1:00 pm ET | 12:00 pm CT

In the last year, foundations and the U.S. government awarded over $250 billion of support, and now that the economy is strengthening, this giving is increasing substantially. This provides much-needed capital and credibility to nonprofits, and by implementing a few best practices and strategies, you can identify the right prospects, get a call or meeting to make your pitch, and improve your success rate when submitting grants from 5% to 50%. Our expert Darian Rodriguez Heyman will demystify grant funding and will share tips and tools you can use to maximize results. He will also do so in less time than you’re likely spending on this strategy on a given day.

Course Highlight:
  • Learn to identify the best prospects for funding
  • Tips for securing meetings and calls with foundations and government funders
  • Learn how to increase your grant writing success rate from 5% to 50%
  • Get tips and strategies for writing effective proposals
  • Learn about a $120K grant that can be secured immediately!
  • Get an overview of useful websites and other critical resources
Who should attend:
  • Nonprofit executive directors, CEOs, directors of development, board members, and staff
  • Online and traditional fundraising professionals and emerging leaders looking to enter the field
  • Nonprofit leaders looking to raise more money for their cause
  • Fundraising and fund development professionals and emerging leaders looking to enter the field
  • Grant writers and grant seekers
  • Volunteer fundraisers
Session 3

Introduction: Time: 1:00 pm ET | 12:00 pm CT

Online giving, and especially crowdfunded contributions to nonprofits, are exploding. Compared to only 2% growth of overall fundraising, crowdfunding and peer-to-peer fundraising has been surging by up to 70% a year, with gifts and investments over $ 1,000 becoming increasingly commonplace. What are the keys to getting your piece of the pie, and how can you leverage the Internet and social media to propel your work and fundraising efforts? This session with leading author, Darian Rodriguez Heyman will present useful, easy-to-implement, and effective tips, tools, and best practices to launch a nonprofit crowdfunding campaign.

Course Highlight:
  • Learn how to launch a nonprofit crowdfunding campaign
  • Get a step-by-step formula for ensuring the success of your online fundraising
  • Learn to double your online fundraising results within 30 days
  • Learn to identify the best days of the week and time of the day to send out social media posts and email blasts
  • Learn to design an editorial or content calendar, which helps you plan your social media posts in advance
  • Explore online fundraising platform tools for nonprofits and startups
  • Overview of useful websites and other resources if you who want to learn more
Who should attend:
  • Nonprofit executive directors, CEOs, directors of development, board members, and staff
  • Online and traditional fundraising professionals and emerging leaders looking to enter the field
  • Nonprofit leaders looking to raise more money for their cause
  • Fundraising and fund development professionals and emerging leaders looking to enter the field
  • Grant writers and grant seekers
  • Volunteer fundraisers
Session 4

Introduction: Time: 1:00 pm ET | 12:00 pm CT

Online giving in the United States surged yet again last year, growing 500% more than overall nonprofit fundraising, with giving via email, social media, and mobile expanded even more quickly. This practical, tactical workshop by leading author Darian Rodriguez Heyman will focus on sharing the tips, tools, and how-to steps for success that your nonprofit needs to know to make the most of your digital presence. Darian will share the tips designed to help you double online giving in just two months, plus a wide range of helpful resources and strategies for taking your organization into the future.

Course Highlight:
  • Learn how to double online donations within 60 days
  • Understand the optimal donation page configuration
  • Get tips for online fundraising success
  • Immediately and easily secure a $120,000 grant and drive more traffic to your nonprofit’s website
  • Access useful websites and tools designed to keep you up-to-date on industry developments and for learning more about this exciting field
Who should attend:
  • Nonprofit executive directors, CEOs, directors of development, board members, and staff
  • Online and traditional fundraising professionals and emerging leaders looking to enter the field
  • Nonprofit leaders looking to raise more money for their cause
  • Fundraising and fund development professionals and emerging leaders looking to enter the field
  • Grant writers and grant seekers
  • Volunteer fundraisers
Session 5

Introduction: Time: 1:00 pm ET | 12:00 pm CT

This dynamic workshop with leading author Darian Rodriguez Heyman will cover strategies, tactics, and resources to increase fundraising event success and connect you with the next generation of donors. This is a must-attend session for you if you are planning an upcoming fundraiser and are looking to expand your donor base to a younger audience. Darian will share straight talk and helpful tools for posting and promoting your upcoming event You will learn about leveraging Facebook and Twitter, and taking advantage of free scheduling, analysis, and optimization tools to help you work smarter, not harder.

Course Highlight:
  • Learn how to build a social media strategy that appeals to younger audiences
  • The best times of the day to post your event social media messages and send emails
  • Learn ways to incentivize early sales through campaigns and promotions
  • Increase event turnout and donations by making it easy for ticket purchasers to spread the word via shares and tweets, and for those unable to attend to donate
  • Get secrets from top-performing fundraisers to get trending on social media before, during and after the event
  • Learn to create an editorial or content calendar, which helps you plan your social media posts in advance
  • Get online fundraising platform tools for nonprofits and startups
  • Get useful websites and other resources for participants who want to learn more
Who should attend:
  • Nonprofit executive directors, CEOs, directors of development, board members, and staff
  • Online and traditional fundraising professionals and emerging leaders looking to enter the field
  • Nonprofit leaders looking to raise more money for their cause
  • Fundraising and fund development professionals and emerging leaders looking to enter the field
  • Grant writers and grant seekers
  • Volunteer fundraisers
GPC - 6.5 Credits
CFRE - 6.5 Credits

Frequently Asked Questions

 
  1. Where can a user access the Non-profit Fundraising Course: 21st Century Online Fundraising Techniques?

    Answer: The Non-profit Fundraising course: 21st Century Online Fundraising Techniques is an online live course that begins from January 30, 2018. The course includes five live sessions, one of which will be hosted every Tuesday consecutively for five weeks from the starting date.

     
  2. What will a user get by subscribing for Non-profit Fundraising Course: 21st Century Online Fundraising Techniques?

    Answer: This course has five exclusive sessions on Non-profit fundraising, each spanning over 60 minutes. Every user will receive multiple assignments to work on, and quizzes to test his/her skill level and understanding of this course. Upon completion of this course, the user will get a certificate of completion, as well as 6.5 GPC credits and 6.5 CFRE credits.

     
  3. Is the course available for purchase in DVD or on-demand format?

    Answer: Every customer will get 1-year access to the personal dashboard. Once the session is done, a recording for the same will be updated in the customer?s dashboard which he/she can access as per his/her convenience. This dashboard will also have all the conferences, assignments, the completion certificate, and more listed for use. The user can use their personal dashboard access to listen to any of these sessions as many times for next one year.

     
  4. For how long the Non-profit Fundraising Course will: 21st Century Online Fundraising Techniques be available?

    Answer: This course will be available for a period of one year (365 days) starting from the date of purchase.

     
  5. What is the system configuration required for this course?

    Answer: There is no specific system configuration needed for accessing this course. The only basic features a user needs to connect to this course are a Flash Player and a decent internet connection.

     
  6. Can multiple people use the Non-profit Fundraising Course: 21st Century Online Fundraising Techniques with a single purchase?

    Answer: One course is accessible to a single user only (per purchase).

     
  7. How can a user purchase the Non-profit Fundraising Course: 21st Century Online Fundraising Techniques with a single purchase?

    Answer: A user can make the payment towards this course through any of the following payment modes:

    • Credit Card
    • PayPal
    • Check, drawn in favor of CD Publications, and needs to be sent at the following address:
     

    CD Publications
    PO Box 933868, Atlanta, GA 31193-3868