Advertising/Marketing Stories

Once Floundering Senior Living Community Sees Huge Turnaround

It’s no secret the goal of every senior living community provider is to have 100% occupancy of its residences. And, with the guidance of Greystone, an Irving, TX-based senior living professional services consultancy, Moldaw Family Residences in Palo Alto, CA can now boast a full house.

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Direct Marketers Appeal Postal Reg Commission’s Exigency Decision

The Direct Marketing Association (DMA) on Thursday (Jan, 23) joined with other stakeholders representing nearly the entire mailing community in filing an appeal at the U.S. Court of Appeals in Washington, DC seeking relief from the recent Postal Regulatory Commission’s (PRC) decision to allow an exigent postal increase to take effect Jan. 26. The outcome of the case will affect virtually every business that engages in direct mail marketing -- a significant number of which are retirement communities and assisted care facilities.

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Net Neutrality Decision Could be Game Changer for Online Advertisers

If your seniors-oriented business depends, at least in part, on Web-based advertising to attract potential customers, get ready for some changes. Advertisers could soon become be the central player in an alternative economic model for the Internet in the face of a federal appeals court's ruling against so-called Net neutrality.

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Study: First Wave of Oldest Boomers Now Retiring

Now turning 67-years old, the first set of Baby Boomers -- those born in 1946 -- continue to be myth-busters, according to a new study from the MetLife Mature Market Institute.

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Are Internet Sales Taxes Coming?

How likely is it states -- and maybe even the federal government -- will begin imposing sales taxes on purchases made online? Well, New York and 23 other states are already doing that, and a recent decision by the U.S. Supreme Court may be a signal for other states to follow suit.

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More Online Shoppers Expected for Black Friday – Many of Them Older

The so-called mature demographic is widely viewed as the Internet’s fastest growing user base. This is due in part to mobility issues that often hinder the ability of older consumers to shop at brick-and-mortar outlets, the experts say.

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Facebook ‘Custom Audiences’ Now Widely Available

An online targeting tool that allows businesses to advertise to customized lists, is now available for all U.S. advertisers using any of Facebook's ad interfaces.

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Blurring the Line Between Advertising and Editorial Content

So-called “native advertising” -- the use of editorial content for promotional or marketing purposes (and a practice sometimes used in campaigns targeting matures) -- is beginning to draw more attention from the ad industry’s own self-regulatory body.

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Growth in Internet Ad Spending Outpaces Other Channels

If you’re among the professionals who specialize in marketing to matures, chances are you believe that legacy media – newspapers, television, radio, etc. – are still the preferred channels for reaching your target audience. And if, in fact, that’s what you believe, there’s a growing body of evidence to support a totally different perspective.

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Cyber Marketing: Heart Health iBook Series Launched

Need to know what happens in the heart when a heart attack is underway, how doctors open up cholesterol-clogged arteries, or how to cope with the irregular heart rhythm known as atrial fibrillation? The answer is a click away: a new series of interactive iBooks focused on the heart and heart disease.

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Aging News Alert

Advertising/Marketing