Dana is the founder and Chief Gifting Officer of Deposit a Gift.com, a crowdfunding platform that allows anyone to easily create an online fundraising campaign for any organizational, school or personal need. Whether you're a nonprofit or school looking to get into crowdsourced fundraising, or an individual looking to raise money for a personal project, business, disaster relief, memorial fund or help with medical bills, Deposit a Gift makes it easy.
Dana is a marketing and branding expert with over a decade of experience developing integrated marketing solutions for brands in a wide range of industries, from Snapple and CENTURY 21 to The Home Depot, DIRECTV and MasterCard before she left to launch Deposit a Gift 8 years ago. Since then she has been advising organizations, schools and individuals on the best approach to setting up and marketing their campaigns. She has a Bachelor's degree in communications from U.C.L.A. and has also studied in Israel and Spain. Dana is a frequent conference speaker and webinar presenter in the nonprofit sector.
Crowdfunding—Deep-Dive into Marketing and Planning Strategies for Donation-Based Fundraising Campaigns (CDP561J)
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Success Strategies for Donation-Based Crowdfunding Campaigns
Crowdfunding is fast becoming one of the go-to approach for raising money for organizational and personal needs. However, you need to have a plan! There is more to it than making a simple page and hoping that the Internet would provide you with lots of money.
One of the most asked question among crowd funders these days is “I put up a campaign, so why isn’t anyone giving to it?” Unbeknownst to most, even charitable and personal campaigns require a strategy. This webinar is a must attend for anyone trying to crack this code.
Join our expert speaker Dana Ostomel, from the crowdfunding website Deposit a Gift, to get insights and expert advice on the best practices of donation-based crowdfunding. Learn how to set up your crowdfunding campaign in the best way possible and also get knowledge on ways to “work your network” to have a firm start and market the campaign successfully.
You will walk away with concrete steps that you can execute on immediately. You may come prepared to discuss about the campaigns that you have in mind so that we can have an interactive and lively discussion. See you there!
Session Highlights:
- What are the best ways to promote my page?
- How do I make people to donate and help me spread the word?
- Will strangers help me in to my campaign?
- Learn what you need to do to prepare your network prior to launch
- Strategies to energize your community and galvanize an even wider audience
- The importance of an Appreciation Strategy
- How crowdfunding can be used as a marketing tool that can do more than just make the thermometer rise
Who should attend?
- Executive Directors
- Development Directors
- Board members of nonprofits, schools religious organizations
- Clergy
- Anyone that does fundraising with youth
- Anyone that does fundraising with mission and service trips
- PTA/PTO members
- School Administrators