An interactive 75 minute webinar With 50+ Marketing Expert Kurt Medina

Jumpstart your marketing now with the NEW 50+ Marketplace! Today's 50+ market actually includes 3 different but highly-lucrative segments, with well over half the country's disposable income and 75% of its assets!  But to effectively tap your share of this profitable market, you need to know how to speak to each segment.

From 77 million aging but active boomers to retirees seeking new life experiences to older seniors spurring demand for health and disability products/services, there are opportunities galore for savvy marketers who understand the needs and wants of today's mature cohorts--and the strategies and techniques for reaching each segment effectively.

Join us for an interactive, fact-packed, 90-minute webinar with veteran marketing consultant Kurt Medina, as he shares with you his wealth of knowledge garnered over many years in the senior marketplace. His clients have included MetLife, Humana, Starkey Hearing Aids, Sleep Inns, Genworth Financial, AARP and many more.  (For more details on his expertise visit www.medinaassociates.com.)

In this informative, interactive presentation sponsored by CD Publications' Selling to Seniors, Housing for Seniors, and Aging News Alert,  Medina shares insights he's gleaned in his  40+ years in marketing, the last 25 of which are in the 50+ arena.

You'll see example after real-life example of what is and what definitely is not effective in insurance, healthcare, travel, catalogs and other sectors, as  proven senior marketing "do's and don'ts" are translated into practical strategies you can use right away.  In fact, you'll walk away with at LEAST 4 ideas you can try the very next day!

You'll learn:

• Why physical changes starting at age 50 require dramatic creative and strategy changes
• Where and how should you use the Internet--and when definitely not to use it!
• Whether much-hyped "social media" are effective in reaching today's 50+ market 
• What easy to correct mistake one-third of all television spots make
• How you can make boomers and seniors actually WANT to read your materials.

You'll receive up to 75 minutes of tightly-packed information on how you can more effectively reach older consumers. This is an interactive event, with PowerPoint slides illustrating key points.