Edited by Michelle Edelman, Chief Strategic Officer at San Diego advertising agency NYCA, this 55-page report includes detailed summaries of each presentation from the Beyond the Boomers conference held in Chicago on October 20, 2006.

Organized by Dr. Leslie M. Harris of Mature Marketing & Research, Beyond the Boomers provided marketers and senior service professionals insights into the latest trends and techniques for reaching the 60+ population. We're now making this beneficial information available to those who could not attend.

Included are transcripts of the presentations made by industry leaders who have paved the way to success reaching the growing mature market.

The tips found in Beyond the Boomers can make all the difference in your success. You'll get the help your organization needs to understand and address the changing needs of the 60+ market. Order today!