Senior Marketing Tips and Advice!
Price: $44 - 112 pages
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Get the latest advice on how to
reach the mature market with this new 100+ page report full of
hands-on tips to make your senior marketing more successful. Learn
how to segment the senior market, target boomers, and use print
and Internet advertising to your best advantage. Published by the
editors of our sister publication, Selling
To Seniors, the monthly report on the mature market, and
senior marketing.
Prepaid $44 includes shipping and
handling.
A Guide to Senior Marketing is only available in print.
ISBN# 0-9726153-1-8
A Guide to Senior Marketing - Table of Contents
Chapter 1: An
Introduction to the Challenging World of 50+ Marketing
Chapter 2: Segmentation: The
Key to Effective Marketing
Chapter 3: Marketing to the Third
Age
Chapter 4: Building Customer
Relationships Chapter 5: Mastering the Mature
Mix: Successful Print Advertising for Seniors
Chapter 6: Effective
Direct Mail to the Senior Consumer Chapter 7: Cyber communications:
Communications, Cyberliteracy
Ads & Critiques Resources
Get the latest senior marketing tips
and advice with "A Guide to Senior Marketing". -
from CD
Publications.
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