50+ Marketing: 5 keys to success
Learn how to reach the mature market more effectively with this audio CD!
50+ Marketing: 5 keys to success,
with consultant Kurt Medina
National mature marketing expert and co-author of 77 Truths about Marketing
to the 50+ Consumer, consultant Kurt Medina will outline five key factors you ... More
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77 Truths About Marketing To The 50+ Consumer
Author: Kurt Medina & John Migliaccio
62 pages
Copyright 2004
Second Edition
Seniors are the fastest growing age group in America, representing
more than 27% of our population and controlling more than 60% of the nation’s buying power. Every day, thousands of baby boomers are turning 50 and fl... More
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Ad Critiques Compendium
In this 100+ page Special Report, we’ve carefully compiled some of the best ad critique columns we’ve run in Selling to Seniors…the leading national monthly report on the mature market.
You’ll find dozens of senior-oriented print ads for housing, financial services, insurance, travel and more, ... More
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After Fifty - How Baby Boomers Will Redefine the Mature Market
edited by Leslie M. Harris
Mature baby boomers are an incredibly lucrative market, but in their rush
to appeal to youth, many companies lose contact with baby boomers as they
mature. The experts who contributed to this book find that mature baby
boomers refused to think of thems... More
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Aging News Alert
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Aging News Alert reports on successful senior programs, funding
opportunities, and federal actions affecting the elderly.
It covers the Older Americans Act, long-term care, Social
Security and Medicare, transportation, health and nutrition, ... More
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Art of The Positive
by Richard Ambrosius
Art of the Positive is crammed with stories, research, and
advice from Ambrosius on how marketers can improve their sales messages and marketing communications to older consumers. His proven, expert advice ranges from the need to understand both positive and negative impacts o... More
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Beyond the Boomers: The Transition Years
Edited by Michelle Edelman, Chief Strategic Officer at San Diego advertising agency NYCA, this 55-page report includes detailed summaries of each presentation from the Beyond the Boomers conference held in Chicago on October 20, 2006.
Organized by Dr. Leslie M. Harris of Mature Marketing & Research... More
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Building Type Basics for Senior Living
Building Type Basics for Senior Living
Bradford Perkins, J. David Hoglund (Contributing Editor), Douglas King (Contributing
Editor), Eric Cohen (Contributing Editor)
ISBN: 0-471-22672-6
Hardcover
320 pages
January 2004
The Building Type Basics series provides archit... More
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Design for Assisted Living: Guidelines for Housing the Physically and Mentally Frail
Design for Assisted Living: Guidelines for Housing
the Physically and Mentally Frail
Victor Regnier
ISBN: 0-471-35182-2
Hardcover
376 pages
May 2002
Destined to become the defining work on the subject, this timely reference
addresses the single fastest growing seg... More
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Guide to Senior Marketing
Get valuable advice on how to reach the mature market with this 100+
page report full of hands-on tips to make your senior marketing more successful.
Learn how to segment the senior market, target boomers, and use print and Internet
advertising to your best advantage. Published by the ed... More
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Housing for Seniors Report
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Housing for Seniors Report (formerly
Housing the Elderly Report) covers the entire spectrum of senior
housing, from retirement communities, independent living, and rental
housing, ... More
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Marketing Financial Services To The 50+ Consumer
“The pressing need to help the baby boom generation
finance their retirement has come into sharp focus in recent years. With
government programs like Social Security and Medicare under intense financial
strain, the one thing all experts agree on is that today’s pre-retirees
must ... More
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Marketing Healthcare to Older Adults
As 77 million baby boomers hit 50+, healthcare has become one of the nation’s top concerns. And that aging demographic will provide an unprecedented and lucrative market for a wide range of healthcare services and products for years to come.
Whether your organization provides medical care, insur... More
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Marketing Senior Housing: A Guide To What Works
Discover proven strategies for success in senior housing with this 100+ page report from the editors of Housing for Seniors Report and Selling to Seniors.
You'll find dozens of valuable articles on all aspects of marketing senior housing--how to effectively use online strategies, det... More
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Marketing to Leading-Edge Baby Boomers
Perceptions, Principles, Practices, Predictions 2nd editionRevised and Expanded edition by Brent Green
Leading-Edge Baby Boomers, now entering their fifties, presage what the population
will look like in just a few years. By 2010, 30 percent of the U.S. population
will be over ... More
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Marketing to Seniors
Author: Michael Walker276pages2nd edition - Copyright 2004
Marketing to Seniors draws on author Michael Walker's years of expertise as chief executive of Seniorsfirst, a provider of facilities, services, and programs for seniors in the Rochester, NY area. His book is specifically designed to help... More
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Marketing to the Mindset of Boomers and Their Elders
Using Psychographics
and More to Reach Consumers Over Age 40 by Carol Morgan and Doran Levy,
Ph.D.
Consumers over age 40 are a growing market as the baby boom ages into maturity.
Now marketers, planners, and anyone interested in consumers aged 40 and older
can mov... More
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Older Americans Information Directory - 2007 Edition
Pub. Date: Sept 2006
Softcover: 1,000 pages ISBN
1-59237-136-1
A National Mature Media Silver Award Winner
"Highly recommended for academic, public, health
science and consumer libraries serving seniors or offering programs
for them."
... More
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Organizing Outreach - Medicare Part D
The federal government is counting on your organization to help inform the public about Medicare Part D. Are you ready?
Last year, local agencies, including area agencies on aging, were involved in outreach efforts to publicize prescription-drug discount cards. These agencies were expected to ex... More
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Self-Help Guide to the FY2008 SuperNOFA
Our one-of-a-kind "Self-Help Guide to the FY2 008 HUD SuperNOFA" is now available exclusively to paid subscribers of any of CD Publications’ online news services. Our editors have combed through more than a thousand pages of government documents, culling the gobbledygook from scores of RFPs to creat... More
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Selling to Seniors
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Every seven seconds someone in America turns
50. Selling to Seniors is designed to help companies find
new ways to tap into this market, with practical advice on how
others are using ... More
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Senior Media Guide
4th edition
The Guide, published by the editors of Selling to Seniors newsletter, is a comprehensive directory of senior newspapers, magazines,websites, and other advertising media targeting the 50+ market.
Every listing includes contact information, circulation, sample ad rates and more, to he... More
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Senior Residences: Designing Retirement Communities for the Future
Senior Residences: Designing Retirement Communities
for the Future
John E. Harrigan, Jennifer M. Raiser, Phillip H. Raiser
ISBN: 0-471-19061-6
Hardcover
352 pages
March 1998
A comprehensive framework for capitalizing on the growing market for Continuing
Care Retir... More
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Site Planning and Design for the Elderly: Issues, Guidelines, and Alternatives
Site Planning and Design for the Elderly: Issues,
Guidelines, and Alternatives
Diane Y. Carstens
ISBN: 0-471-28537-4
Paperback
176 pages
August 2002
Design for the elderly is at the forefront of architectural topics today.
Yet, while much has been written about th... More
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Smart Technology for Aging, Disability and Independence: The State of the Science
Smart Technology for Aging, Disability and Independence:
The State of the Science
William C. Mann
ISBN: 0-471-69694-3
Hardcover
379 pages
June 2005
Independent living with smart technologies
Smart Technology for Aging, Disability, and Independence: The State of the
Scien... More
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