Senior Directories
Ad Critiques Compendium
In this 100+ page Special Report, we've carefully compiled some of the best ad critique columns we've run in Selling to Seniors...the leading national monthly report on the mature market. You'll find dozens of senior-oriented print ads for housing, financial services, insurance, travel a... More
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Beyond the Boomers: The Transition Years
Edited by Michelle Edelman, Chief Strategic Officer at San Diego advertising agency NYCA, this 55-page report includes detailed summaries of each presentation from the Beyond the Boomers conference held in Chicago on October 20, 2006. Organized by Dr. Leslie M. Harris of Mature Marketing & Resea... More
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Directory of Private Grants for Seniors Programs
This first-of-its-kind directory of private funding resources for seniors programs spans more than 100 pages and includes scores of thoroughly researched listings for national, regional, state, and local funders. You'll also find insightful tips and "insider" information you can u... More
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Guide to Senior Marketing
Get valuable advice on how to reach the mature market with this 100+ page report full of hands-on tips to make your senior marketing more successful. Learn how to segment the senior market, target boomers, and use print and Internet advertising to your best advantage. Published by the editors of our... More
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Marketing Financial Services To The 50+ Consumer
"The pressing need to help the baby boom generation finance their retirement has come into sharp focus in recent years. With government programs like Social Security and Medicare under intense financial strain, the one thing all experts agree on is that today's pre-retirees must plan for th... More
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Marketing Healthcare to Older Adults
As 77 million baby boomers hit 50+, healthcare has become one of the nation's top concerns. And that aging demographic will provide an unprecedented and lucrative market for a wide range of healthcare services and products for years to come. Whether your organization provides medical care, insur... More
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Marketing Senior Housing: A Guide To What Works
Discover proven strategies for success in senior housing with this 100+ page report from the editors of Housing for Seniors Report and Selling to Seniors. You'll find dozens of valuable articles on all aspects of marketing senior housing--how to effectively use online strategies, determining wha... More
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Senior Media Guide
4th editionThe Guide, published by the editors of Selling to Seniors newsletter, is a comprehensive directory of senior newspapers, magazines,websites, and other advertising media targeting the 50+ market.Every listing includes contact information, circulation, sample ad rates and more, to help you ... More
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