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77 Truths About Marketing To The 50+ Consumer
$24.00
Author: Kurt Medina & John Migliaccio
62 pages
Copyright 2004
Second Edition
Seniors are the fastest growing age group in America, representing
more than 27% of our population and controlling more than 60% of the nation’s buying power. Every day, thousands of baby boomers are turning 50 and fl... More
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Achieving Excellence in Fund Raising
$48.00
Henry A. Rosso and Associates ISBN: 1-55542-387-6HardcoverPages: 352 Published: Nov 1991 Copyright: 1991 Imprint: Jossey-Bass Rosso's essential guide for every successful fund raiser--covering the key elements of fund raising and explaining the profession's major principles, concepts, an... More
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Adolescent Substance Abuse: Assessment, Prevention, and Treatment
$120.00
Adolescent Substance Abuse: Assessment, Prevention,
and Treatment
Oscar Gary Bukstein
ISBN: 0-471-55080-9
Hardcover
260 pages
April 1995
Adolescent Substance Abuse offers readers a timely, in-depth review of all
that is presently known about the causes, treatment, and preventio... More
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After Fifty - How Baby Boomers Will Redefine the Mature Market
$39.95
edited by Leslie M. Harris
Mature baby boomers are an incredibly lucrative market, but in their rush
to appeal to youth, many companies lose contact with baby boomers as they
mature. The experts who contributed to this book find that mature baby
boomers refused to think of thems... More
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America's Top-Rated Smaller Cities - 2006 Edition
$195.00
Pub. Date: June 2006
Softcover: 1,000 pages ISBN:
1-59237-135-3
"...depth of coverage is far superior A worthwhile
selection for academic and public libraries."
- Choice
This 2006 edition boasts several new features. The city list has been gr... More
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Art of The Positive
$19.00
by Richard Ambrosius
Art of the Positive is crammed with stories, research, and
advice from Ambrosius on how marketers can improve their sales messages and marketing communications to older consumers. His proven, expert advice ranges from the need to understand both positive and negative impacts o... More
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Beyond the Boomers: The Transition Years
$50.00
Edited by Michelle Edelman, Chief Strategic Officer at San Diego advertising agency NYCA, this 55-page report includes detailed summaries of each presentation from the Beyond the Boomers conference held in Chicago on October 20, 2006.
Organized by Dr. Leslie M. Harris of Mature Marketing & Research... More
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Boards That Make a Difference
$36.00
Boards That Make a Difference, 3rd Edition
John Carver
ISBN: 0-7879-7616-4
Hardcover
448 pages
February 2006, Jossey-Bass
In this revised and updated third edition, Carver continues to debunk the entrenched beliefs and habits that hobble boards and to replace them with his in... More
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Building Type Basics for Senior Living
$70.00
Building Type Basics for Senior Living
Bradford Perkins, J. David Hoglund (Contributing Editor), Douglas King (Contributing
Editor), Eric Cohen (Contributing Editor)
ISBN: 0-471-22672-6
Hardcover
320 pages
January 2004
The Building Type Basics series provides archit... More
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Cash & Investment Management for Nonprofit Organizations
$85.00
John Zietlow, Alan G. Seider
ISBN: 978-0-471-74165-7
Hardcover
456 pages
April 2007
The book every nonprofit financial officer needs.
Relevant for both large and small nonprofit organizations, Cash & Investment Management for Nonprofit Organizations effectively brings practical... More
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Construction Business Management
$140.00
Construction Business Management
S. Peter Volpe, Peter J. Volpe
ISBN: 0-471-53636-9
Hardcover
248 pages
September 1991
This is a Print-on-Demand title. It will be printed specifically
to fill your order. Please allow an additional 3 days delivery time for paperbacks,
and 10 ... More
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Design for Assisted Living: Guidelines for Housing the Physically and Mentally Frail
$85.00
Design for Assisted Living: Guidelines for Housing
the Physically and Mentally Frail
Victor Regnier
ISBN: 0-471-35182-2
Hardcover
376 pages
May 2002
Destined to become the defining work on the subject, this timely reference
addresses the single fastest growing seg... More
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Designing and Conducting Survey Research
$39.00
Louis M. Rea Richard A. Parker ISBN: 0-787-90810-XHardcoverPages: 272 Published: Jun 1997Copyright: 1997Imprint: Jossey-BassUpdated and expanded to include additional statistical techniques and a broader array of exercises, this second edition of Rea and Parker's foundational tool is a complete,... More
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Educators Resource Directory - 2005 Edition
$145.00
Pub. Date: January 2005
Softcover: 650 pages ISBN 1-59237-080-2
"This one volume has the capacity to save literally
hours of valuable research time. While most of the information can
be found scattered in other sources, this book will be a useful additio... More
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Financial and Accounting Guide for Not-for-Profit Organizations,
$165.00
Malvern J. Gross, Retired Partner, PricewaterhouseCoopers LLP Richard F. Larkin, The Lang Group John H. McCarthy, Partner, PricewaterhouseCoopers LLP ISBN: 0-471-38039-3 Hardcover Pages: 823 Published: Apr 2000 Copyright: 2000... More
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Financial and Strategic Management for Nonprofit Organizations
$60.00
Herrington J. Bryce ISBN: 0-787-95026-2 HardcoverPages: 816 Published: Dec 1999 Copyright: 1999 Imprint: Jossey-Bass "Elegant, helpful, accessible, and most of all pragmatic." --Regina E. Herzlinger, Nancy McPherson Professor of Business Administration, Harvard Business School, Harvard Unive... More
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Grantseeker's Toolkit: A Comprehensive Guide to Finding Funding
$39.95
Cheryl Carter New James Aaron Quick ISBN: 0-471-19303-8 Paper/Disk Pak 3.5Pages: 272 Published: Aug 1998 Copyright: 1997 ADVANCE PRAISE FOR Grantseeker's Toolkit. "For most worthy nonprofits to fulfill their missions, passion and dedication are simply not enough. Securing financ... More
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Homes within Reach: A Guide to the Planning, Design and Construction of Affordable Homes and Communities
$65.00
Homes within Reach: A Guide to the Planning, Design
and Construction of Affordable Homes and Communities
Avi Friedman
ISBN: 0-471-46986-6
Hardcover
304 pages
October 2005
The essential, highly visual architectural design resource for affordable
housing
Homes Within Reach provi... More
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Managing Affordable Housing: A Practical Guide to Creating Stable Communities
$195.00
Managing Affordable Housing: A Practical Guide to
Creating Stable Communities
Bennett L. Hecht, James Stockard, Local Initiatives Support Corporation
ISBN: 0-471-14064-3
Hardcover
328 pages
April 1996
This book shows how to implement strategies for successfully manag... More
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Marketing to Leading-Edge Baby Boomers
$39.95
Perceptions, Principles, Practices, Predictions 2nd editionRevised and Expanded edition by Brent Green
Leading-Edge Baby Boomers, now entering their fifties, presage what the population
will look like in just a few years. By 2010, 30 percent of the U.S. population
will be over ... More
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Marketing to Seniors
$25.50
Author: Michael Walker276pages2nd edition - Copyright 2004
Marketing to Seniors draws on author Michael Walker's years of expertise as chief executive of Seniorsfirst, a provider of facilities, services, and programs for seniors in the Rochester, NY area. His book is specifically designed to help... More
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Marketing to the Mindset of Boomers and Their Elders
$49.95
Using Psychographics
and More to Reach Consumers Over Age 40 by Carol Morgan and Doran Levy,
Ph.D.
Consumers over age 40 are a growing market as the baby boom ages into maturity.
Now marketers, planners, and anyone interested in consumers aged 40 and older
can mov... More
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Minority Populations and Health: An Introduction to Health Disparities in the United
$65.00
Minority Populations and Health: An Introduction
to Health Disparities in the United States
Thomas A. LaVeist
ISBN: 0-7879-6413-1
Hardcover
368 pages
April 2005, Jossey-Bass
Minority Populations and Health is a textbook that offers a complete
foundation in the core issues and t... More
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Older Americans Information Directory - 2007 Edition
$165.00
Pub. Date: Sept 2006
Softcover: 1,000 pages ISBN
1-59237-136-1
A National Mature Media Silver Award Winner
"Highly recommended for academic, public, health
science and consumer libraries serving seniors or offering programs
for them."
... More
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Practical Marketing Handbook of Definitions
$13.50
Author - Michael C. WalkerCopyright - 2004 - 2nd edition232 pages
Take
a few minutes to test yourself. Below is a sample list of a dozen terms
taken from this book. If several of them are less
familiar to you, THE PRACTICAL MARKETING HANDBOOK of DEFINITIONS could be
a valuable... More
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Reinventing Your Board, Revised Edition
$36.00
John Carver, Miriam Carver
ISBN: 0-7879-8181-8
Hardcover
336 pages
February 2006, Jossey-Bass
In the second edition of this best-selling Policy Governance operating manual, John Carver and Miriam Carver make this exciting approach to effective governance even more accessible and use... More
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Senior Residences: Designing Retirement Communities for the Future
$95.00
Senior Residences: Designing Retirement Communities
for the Future
John E. Harrigan, Jennifer M. Raiser, Phillip H. Raiser
ISBN: 0-471-19061-6
Hardcover
352 pages
March 1998
A comprehensive framework for capitalizing on the growing market for Continuing
Care Retir... More
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Site Planning and Design for the Elderly: Issues, Guidelines, and Alternatives
$75.00
Site Planning and Design for the Elderly: Issues,
Guidelines, and Alternatives
Diane Y. Carstens
ISBN: 0-471-28537-4
Paperback
176 pages
August 2002
Design for the elderly is at the forefront of architectural topics today.
Yet, while much has been written about th... More
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Smart Technology for Aging, Disability and Independence: The State of the Science
$84.95
Smart Technology for Aging, Disability and Independence:
The State of the Science
William C. Mann
ISBN: 0-471-69694-3
Hardcover
379 pages
June 2005
Independent living with smart technologies
Smart Technology for Aging, Disability, and Independence: The State of the
Scien... More
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Strategic Planning for Public and Nonprofit Organizations
$36.00
John M. BrysonISBN: 0-787-90141-5HardcoverPages: 352Published: Sep 1995Copyright: 1995Imprint: Jossey-BassShows leaders and managers of public and nonprofit organizations both how and why they should use strategic planning to improve the performance of their organizations. This expanded edition incl... More
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Tax Credits for Low Income Housing - 13th edition
$202.00
NEW 13TH EDITION OF HOUSING TAX CREDITS BOOK PROVIDES COMPREHENSIVE UPDATED GUIDANCE TO THE NATION’S LARGEST AFFORDABLE HOUSING PRODUCTION PROGRAM
"TAX CREDITS FOR LOW INCOME HOUSING: Opportunities for Developers, Non-Profits, Agencies and Communities Under Expanded Tax Code Provisions", by Joseph... More
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Tax Planning and Compliance for Tax-Exempt Organizations
$150.00
Jody Blazek
ISBN: 0-471-27177-2
Hardcover
742 pages
April 2004
Tax Planning and Compliance for Tax-Exempt Organizations: Rules, Checklists,
and Procedures, Fourth Edition is an indispensable guide to navigating the
complex maze of nonprofit tax rules and regul... More
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The Budget-Building Book for Nonprofits
$28.00
Murray Dropkin Bill LaTouche ISBN: 0-787-94036-4 Paperback Pages: 192 Published: Jun 1998 Copyright: 1998 Imprint: Jossey-Bass Provides clarity, strategy, and utility to the financial management and asset management of social sector organizations. --Frances Hesselbein, chairman ... More
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The Comparative Guide to American Suburbs
$130.00
Pub. Date: June 2005
Softcover: 1,000 pages ISBN:
1-59237-004-7
"This is destined to become the suburban house
hunter's bible for selecting a place to live in unfamiliar territory.
Recommended for all libraries."
-Choice
"Public and academic libr... More
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The Complete Directory for People with Disabilities - 2007 Edition
$165.00
Pub. Date: August 2006
Softcover: 1,000 pages
ISBN 1-59237-147-7
"No other reference tool exists to meet the special
needs of the disabled in one convenient resource for information."
-Library Journal
"Highly recommended for all libraries."
-ARBA
... More
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The Complete Guide to Nonprofit Management, 2nd Edition
$29.95
Smith, Bucklin & Associates, Inc. Robert H. Wilbur ISBN: 0-471-38062-8 HardcoverPages: 400 Published: Jul 2000 Copyright: 2000 The Complete Nuts-and-Bolts Guide to Managing Today's Bottom-Line Oriented Nonprofit Organizations This significantly revised and expanded Second Ed... More
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The Complete Learning Disabilities Directory - 2007 edition
$145.00
Pub. Date: Aug 2006
Softcover: 900 pages ISBN
1-59237-122-1
"Recommended...an invaluable resource."
-Reference Book Review
"This is a valuable resource for professionals and consumers because of its comprehensiveness."
-ARBA
This is the 13th edition o... More
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The Insider's Guide to Grantmaking
$34.00
Joel J. Orosz, Program Director W.K. Kellogg Foundation of Battle Creek, Michigan ISBN: 0-787-95238-9 HardcoverPages: 320 Published: Mar 2000 Copyright: 2000 Imprint: Jossey-Bass "Joel Orosz has given us a rare gift at a critical moment. His book is a wise guide not only for the new program ... More
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The Jossey-Bass Handbook of Nonprofit Leadership and Management
$68.00
Robert D. Herman & Associates ISBN: 1-55542-651-4 HardcoverPages: 688 Published: Sep 1994 Copyright: 1994 Imprint: Jossey-Bass I expect the Jossey-Bass Handbook will be a basic reference and source of numerous ideas and guidance for practicing managers, leaders, students, and teachers in t... More
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The Law of Tax-Exempt Organizations, 7th Edition
$185.00
Bruce R. Hopkins ISBN: 0-471-19629-0 HardcoverPages: 952 Published: Apr 1998 Copyright: 1998... More
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The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinic
$45.00
The Social Norms Approach to Preventing School and
College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians
H. Wesley Perkins (Editor)
ISBN: 0-7879-6459-X
Hardcover
336 pages
February 2003, Jossey-Bass
The Social Norms Approach to Preventing School and Col... More
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Winning Grants Step by Step
$28.00
Written by Mim Carlson
In easy-to-understand terms, this workbook shows you how to create a proposal--from start to finish--that fulfills the three most important criteria grantmakers demand, a clearly stated purpose of what your organization is trying to achieve, compelling evidence that demons... More
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