National

Senior Residents Fund Engineering Students' Work
   Olin College of Engineering's students are taking on innovative tasks that have implications for how senior housing cares for residents. The Needham, MA-based school is working with nearby North Hill Senior Living, a life care community founded in 1984, to develop relationships between the older adu...
posted 3/27/13 05 AM  read complete story

Reinventing the 'Senior Center' for Boomers
   A Washington State senior center made headlines this month when the local paper detailed exactly what it is they do in the center. The facts are a little surprising. The first line of the story about the East County Senior Center in Monroe by columnist Julie Muhlstein was, "Boomers and Bingo don't ...
posted 3/26/13 09:24 AM  read complete story

Life Care Community Gives Back to Region
   It's not every day you hear about an assisted living community donating funds to area nonprofits, but in the case of Duncaster near Hartford, CT, the resident governors wouldn't have it any other way. This past year, Duncaster's Community Outreach Committee gave $22,656 to a number of local nonprof...
posted 3/21/13 09:19 AM  read complete story

UT School Helps Train 10,000 Boomers for Healthcare Jobs
   Salt Lake Community College is selected to join the Plus 50 Encore Completion Program, a national effort to train 10,000 Boomers for new jobs in healthcare, education and social services. The program is sponsored by the American Association of Community Colleges. The college will assist adults age ...
posted 3/19/13 09:17 AM  read complete story

As Brain Fitness Grows, So Does Marketer SharpBrains
   It doesn't take a genius to know that the field of brain fitness is taking off. Companies are being founded monthly on the evidence of the latest studies and research that show our minds need exercise just as our bodies do to ward of the complications of aging. The field is so vibrant, SharpBrains ...
posted 3/15/13 10:11 AM  read complete story

Senior Living Agency Dares Offer 'Guaranteed' Increased Occupancy
   Kevin M. Williams has an interesting proposition: He'll increase an assisted living facility's occupancy with his marketing program or he'll refund the previous month's retainer. A money-back guarantee in senior living facilities? In this economy? Williams says he has the skills and the staff to de...
posted 3/15/13 10:08 AM  read complete story

Which Blogs Do Your Boomer+ Customers Read?
   Our friends at Pingdom, a leading website "uptime" and performance monitoring service, has crawled through 80 blog sites around the World Wide Web and came up with some statistics which those in the mature consumer field might find interesting. The blog with the biggest share of older readers is ...
posted 3/8/13 09:35 AM  read complete story

CT Nursing Home Named One of the Best in U.S.
   Duncaster’s Caleb Hitchcock Health Center in Bloomfield, CT, is one of the top nursing homes in America by US News & World Report in its Honor Roll Listing for 2012. The ratings are based on standards established by the federal Centers for Medicare and Medicaid Services. The recognition is base...
posted 3/7/13 09:28 AM  read complete story

TX Retirement Community Opens for 150 Residents, 97% Reserved
   It’s midway between Waco and Houston, and there’s not much else around except for Texas A&M. Even so, little Bryan, TX, now has a Life Care community for 150 residents. And it’s already proving very popular. Construction is complete on Arbor Oaks at Crestview, and now the area’s first Life Care...
posted 3/5/13 09:22 AM  read complete story

Help Needed in National Study of Wired Boomers
   Mature marketing specialists Creating Results is updating its national research project, Social, Silver Surfers, which examines the attitudes of older users toward websites and social media. A lot has happened since the first study in 2010. The findings and related action items were captured in a...
posted 2/27/13 08:04 AM  read complete story